99% Invisible - 'A 700-Foot Mountain of Whipped Cream'

"Much has already been said about 99% Invisible, one of the most popular podcasts there. Yet this episode is actually a repurposed version of one that originally appeared in The Organist. 

It's about radio advertising. That's it. But bloody hell, it's been done well.

'[This is] a highly subjective journey through one narrow, eccentric, corridor of radio advertising. ... with beautiful forgotten nuggets of radio history and delicately arranged them into a glittering associative chain—a constellation of jingles and spots that somehow all add up to more.'

This is an absolute joy. I listened to it with a grin on my face. You will too."

- EW